Category "Digital Marketing"

Content marketing is an increasingly popular strategy for organizations to use. It has been estimated that over 70 percent of users prefer it over traditional advertising methods. In the world of content marketing, users are becoming more confident and are willing to do their own research before making a purchasing decision. According to some research, 90 percent of organizations depend on content marketing as a major part of their overall marketing strategy. Moreover, web design plays an important role in content marketing because it affects your brand’s appearance.

Responsive web design

Responsive web design is a new trend that is rapidly gaining popularity. It can help you avoid duplication of content, which confuses Google and reduces the chances of your content being shared. By creating a single, mobile-friendly version of your website, you can ensure your content is accessible on every device.

The primary advantage of responsive web design is that it offers a single URL for all devices, which reduces SEO costs and improves content management. It will also help you increase engagement with your target audience, which in turn improves brand recognition. Its UI provides a simple browsing and navigation experience, which triggers users to stay on your site longer. However, if you choose a design that has many complicated effects and slides, your page may end up taking longer to load.

Another benefit of responsive web design is that it adapts to different devices. It can be easily viewed on mobile devices and is easier to share. This makes it more likely to be shared on social media. Further, Google also emphasizes the importance of user experience when ranking websites, so having a responsive web design is essential.

Responsive web design is ideal for mobile and tablet users, as it enables your content to be viewed in any size screen. It eliminates the need for tedious resizing and panning, and removes the costs associated with building separate mobile applications. It is predicted that mobile and tablet browsing will overtake desktop-based access within three to five years.

A website that has a poor user experience will not be popular in the long run. A good user experience is crucial for any business. A responsive website allows customers to read your content on any device, which means fewer resizing and scrolling.

Branding

It’s important for you to brand your web design business, and there are a few steps you can take to do that. First, identify your goals. These should be SMART (specific, measurable, actionable, and timely). For example, you may want to increase your audience in a specific region, or you may want to increase engagement with your customers. To achieve these goals, create a web design strategy that will target these goals.

Another step in branding content marketing is to make sure that your website is aesthetically appealing. This is important because it will affect your potential customers’ first impression of you. A website that’s difficult to navigate or has a poorly designed layout will most likely turn off visitors. By contrast, a clean design reflects a professional image and makes a positive first impression.

Next, you need to create a customer journey map that incorporates your audience’s needs. Creating a customer journey map means conducting research and interviewing customers to learn about their needs and preferences online. Then, you can build detailed profiles of those people. This will be the basis for all of your content, and will help you target them with the right kind of content.

The best branded content starts with a story that your target audience will relate to. This will create an emotional connection between the brand and its audience. It will elicit positive reactions and encourage users to talk about the brand. When used correctly, this strategy will generate a consistent stream of targeted traffic and increase the value of your brand.

Metadata

Metadata is the information about the content on a web page. It consists of three components: the title, description, and keywords. These elements help Google to rank a web page. The title is the first impression of a web page, and it should be relevant and unique.

Metadata is important for search engine optimization and content marketing. It can help keep content organized. For example, a description can list the author and title of a piece of data. It can also provide information about the software used to create the item. Metadata fields should contain relevant keywords.

The amount of metadata you use depends on your needs. If you have a dedicated developer, he can devise a customized metadata strategy. For DIY website owners, you can take advantage of built-in metadata tools like Yoast for WordPress. You can also take advantage of back-end editing capabilities in automated web design tools.

Metadata also helps improve the organization of content. An organized website is easier to navigate and more valuable to users. It helps increase your site’s SEO value and brand visibility. For this reason, the meta data that is assigned to your content plays a significant role in digital marketing. Once your content is organized, it will be more discoverable by search engines.

Metadata gives your content meaning. Google uses this information to determine the quality of a website. The more people click on your website through your meta titles and meta descriptions, the higher your quality score. It also boosts your organic ranking in search engines.

Tone

Tone is an important factor to consider when you’re creating content for your website. Content that communicates an authoritative, innovative, and grounded in experience tone will draw the attention of your potential customers. Also, content that is useful to your audience will stay top of mind for longer. Considering the tone of your content can help you decide on what topics to write about.

Your target audience will determine the tone of your content, so make sure it reflects this. If your website is geared toward millennials, for example, it may be a good idea to use a youthful tone. Alternatively, if you’re targeting older, more traditional business professionals, a more conservative tone may turn them away.

Having a style guide on hand can help you maintain a consistent tone of voice across all your content. This is particularly helpful if you have multiple people who are creating content for your website. It’s possible to keep the tone consistent across several platforms, such as your website, blog, and social media. A style guide should help you establish a consistent voice across all your content, and it’s a good idea to use it across all of your platforms.

Your brand’s personality is also important in determining the tone of your content. Your brand’s personality is the way your audience sees you and how they relate to you. It is essential for your marketing efforts to connect with your audience and convey your brand’s personality through your content.

SEO

Search engine optimization (SEO) and content marketing for web design work together to increase visibility and boost the usability of websites. While SEO focuses on attracting the maximum number of traffic to a website, content marketing focuses on the user’s experience. Using a keyword strategy, content marketers optimize the content to create copy that appeals to your target audience. Both methods are complementary to one another, so if you are looking to boost the traffic to your website, SEO is vital to your success.

The importance of content on web pages cannot be overemphasized. By creating attractive and engaging visual contents, you can increase website traffic and improve user engagement. It’s important to understand what your business is all about and choose relevant keywords to target your target audience. However, when choosing keywords, make sure that you use them ethically. Unethical practices can lower your site’s ranking and lead to search engine penalties. Strategically placing keywords will improve your website’s search rankings.

Creating an SEO-friendly web site is important for a number of reasons. The process of optimizing your site for search engines requires knowledge of web design. A good website has a good foundation and a clear structure. This will allow you to focus on the customer experience. If you’re looking to build a new website, you can work with Big Sea to design the website for you.

Google’s Mobile-Friendly Test will help you determine what you should improve on your site. By optimizing your website for mobile users, you will increase your site’s rankings in search results. If your site is not optimized for mobile devices, you may be losing a valuable part of your audience.

Optimizing your website for local searches is an important part of your auto repair SEO strategy. This means using local keywords within your website’s content, title tags, meta descriptions, and page load times. This will help you gain a higher position in local search results. In this article, we’ll discuss some of the best ways to get local SEO for your auto repair business.

Promote your business on social media

If you’re in the auto repair business, social media can be an effective way to promote your business. The right content can get your name out in front of your target market and get you a steady stream of customers. You can also trade marketing materials with other businesses, allowing them to advertise to your potential customers. This will increase your exposure and give your customers a reason to refer you.

Once you’ve decided to promote your business on social media, you’ll need to set some goals. You should determine how you want to improve your business, and then create a social media calendar so you can update your posts regularly. Ideally, you’ll post something new each week.

One of the best ways to promote your business on social media is through photos and videos. You can share before-and-after shots of the work you’ve done on vehicles. This will give potential customers a visual of what their vehicle would look like after being repaired. Likewise, you can share videos that show off your technicians’ work and your shop’s cleanliness.

Auto repair shops should be active on social media. By engaging with local people, you’ll be able to share updates, promotions, and insightful posts. You can also post fun photos and engage in discussions with people in your service area. There are many different social media channels, so you can choose whichever works best for your business.

One of the best places to start your social media promotion for auto repair shops is Facebook. It has over 2.5 billion users and a diverse audience across all age groups. The most active age group on Facebook are 25-34 year olds, but people from every age bracket use the platform.

Create a Google Business profile

A Google Business profile is an essential part of the online presence of an auto repair shop. Many prospects find these shops through Google. There are a number of ways to maximize your Google profile to get more leads. The most prominent of these is through a detailed description. Here are some tips to make your Google business profile stand out:

First, select the proper categories for your business. Although Google allows multiple categories, it is best to select the ones that best reflect your business. If you only provide a basic oil-change service, you may want to choose a different category. You can also choose secondary categories to highlight your shop and services.

Once you’ve established a Google Business profile, you can begin optimizing it for local searches. Start by developing a list of keywords that describe the type of services you offer. Once you have this list, set up a free Google AdWords account. Once your page is optimized for local searches, you can move to the first page of Google’s local listings.

One of the best auto repair marketing strategies involves generating positive reviews from satisfied customers. This helps build trust and encourage new business. You can ask past clients to post reviews on social media or film testimonials. If you don’t have a website, post videos on YouTube. These videos can offer potential customers a more visual and informative experience about the services you provide.

Optimize your website

The auto repair business is highly competitive, and failing to have an online presence can cost you a lot of business. Fortunately, there are ways to stay ahead of the competition and get your website ranked locally. Keeping your website up-to-date and including local keywords in your meta description, title tag, and content will help your website rank higher in local search results.

The first step to a successful local SEO strategy for auto repair businesses is keyword research. You need to determine which keywords and phrases are most relevant to your customers. You can do this by using Google’s Keyword Planner. This tool will show you the search volume for a particular keyword and related keywords.

Once you’ve determined the keywords and phrases that describe your services, you can begin setting up your Google Business Profile. This is a free tool that allows you to create a page that tells Google where your shop is located. If you do this right, you could move from page 10 to page one of Google’s local search results in less than 30 days.

Social media is another great way to increase your presence online. You can create profiles for your auto repair business on popular social networks and engage with followers. You can also partner with other local businesses to get referrals or to give out discounts to out-of-town visitors. Incorporating these strategies into your marketing strategy will increase your chances of success.

Your social media presence is an integral part of a successful automotive marketing campaign. Post updates and ask your customers to leave reviews. You should also include your website’s URL in social media posts.

Get positive reviews from happy customers

One of the best ways to promote your auto repair business is to ask your customers to leave reviews on various review sites. You can also offer a discount to those who agree to write reviews. It is also a good idea to thank the customer for leaving their feedback personally. It is even better if you can train your employees to ask their customers for their reviews. Additionally, mentioning a particular mechanic by name is a nice touch. It makes the review stand out from the crowd.

When people review your business on review sites, you should always respond promptly and professionally. To do so, you can set a weekly time to visit the listing sites and respond to any comments. If the review is negative, you can reply to the customer to encourage them to reconsider their opinion. If you respond to a negative review, most review sites will give you a fair shake and publicly publicize your response, which demonstrates to potential customers that you care about your customers.

Customer reviews also help your business rank higher in local searches. The more positive reviews you get, the more likely you are to be listed on the first page of a search. Adding these reviews to your website will increase your visibility and improve your business. If you have a website that has many positive reviews, potential customers will be more likely to trust your auto repair business.

You can also try using automated email marketing to promote your auto repair business. Sending out newsletters or text messages will help keep your customers informed and give you feedback. You can also send out pictures and videos of your work to your customers. Some of the most successful auto repair shops will also have a testimonial section on their website.

Build a reputation

To establish a reputation for your auto repair shop, it is important to collect positive reviews from customers. These reviews can be shared online to increase your online brand identity. The next step is to provide your customers with the best possible service and customer experience. Make sure to go beyond selling parts and services.

Consumers are primarily influenced by reviews, and a good reputation can be essential to staying in business. Listed on popular review sites like Yelp and Angie’s List is a good start. Also, make sure to create a Facebook business page. This can increase the number of customers who will visit your shop.

When people leave reviews, always respond. Thank them for their kind words and acknowledge their concerns. Don’t be defensive or emotional. This will help you build a strong online presence and earn more business. You can also train your employees to ask customers to leave reviews. If possible, request more positive reviews than negative ones.

Review sites are a great way to promote your auto repair shop. Customers use review websites to compare the quality of services provided by other shops. By providing an excellent customer experience, customers will become your brand ambassadors and refer your shop to others. This will ensure that your customers keep coming back.

Optimizing city pages for local SEO can help businesses reach a broader range of customers. While it takes more effort to attract consumers from a particular area, the higher engagement levels will pay off in the long run. There are several factors to consider when optimizing city pages. First, create content that is specific to the city you’re trying to reach. Second, optimize on-page data and include a map. Finally, avoid keyword stuffing.

Create city-specific content

One of the most important aspects of local SEO is creating content that is specific to your area. For example, Airbnb created content about Miami that was topical and relevant to the city. This allows travelers to find information that is relevant to their stay, as well as the type of accommodations that are available. Other companies, such as Incfile, have developed state-specific pages.

It is also important to include keywords in your content. These are the terms that your ideal customers would be searching for online. Make sure to use these keywords in your website text and in your blog posts and title tags. If you are unsure of what keywords you should use, it is helpful to look at your competitors and use tools that can help you find the most relevant keywords. Keyword research tools like Semrush, Ahrefs, and Keywords Everywhere can help you do this.

Another way to use keywords in content is to use NAPs or name, address, phone number, and area code. These are considered crawlable HTML text, which is important for Google’s local search results. However, you must make sure to avoid using images. In addition, make sure your headline is unique.

Another way to boost your local SEO is by using Schema markup on your site. This tells Google that your website is based in a specific location. For example, if your business is located in Seattle, it would be advisable to use schema markup on both your home page and your business website.

When it comes to local SEO, you need to know where your target customers are. A city page will help your business reach out to customers in neighboring cities. It can also help you attract more local customers by boosting your local ranking. In addition to this, it can boost your overall website SEO.

It’s important to make sure your city page targets people in your city. If you don’t have a city-specific page, you may have a difficult time ranking for the relevant keyword terms. A city page will help you reach a local audience with fewer competitors.

Optimize on-page data

If you want to rank for a specific city in Google, you’ll need to optimize on-page data for city pages. This can be done by creating a unique content strategy for your city pages. This includes using unique meta data, onsite content, outbound links, and references.

The content of your city pages should have more value than your competitors’. This includes making sure the city page includes key data points like major landmarks, zip codes, and historical references. It’s also important not to have too many city pages, because this can spread the relevancy factor too thin.

Using city pages as a marketing strategy can help your business reach customers in adjacent towns as well. Ideally, you should have one city page for your city and one for the surrounding cities. This ensures that your city page will be more relevant to customers in neighboring cities. However, small towns that have fewer than 10,000 residents should avoid this strategy.

It’s important to optimize on-page data for city pages if you want to rank for city pages in Google for relevant searches. For example, many service businesses need visibility in nearby cities and towns. By using Google My Business, you can provide information about the area you serve. This will help your business rank for city pages in Google. If you’re not located in a particular city, you can include a link to your city page in your website.

Having a map and driving directions is essential to local SEO. It will help people find your business and get directions to your location. Local SEO will increase traffic and visibility for your business. However, this strategy must be relevant to your business. You don’t want to end up getting lost in the local SEO competition.

Another important factor in local SEO is unique content. Adding testimonials from local customers can boost your SEO and increase the chances of a local customer finding you. These testimonials will count as unique content on city pages. Additionally, including before and after pictures will improve your SERPs and conversions.

Include a map

One of the best ways to rank higher in local search is to include a map on city pages for local SEO. A map will help potential customers locate your business. For example, if your business is based in one city but provides services in several, you should include a map on city pages for local SEO.

A map is also a good way to add more content to your city pages. Try using a Google map embeddable in your page. Google My Maps will let you create custom shapes for your map. Also, if possible, try including a call to action at the top. Generally, the most important information should be on the first page, above the fold. In addition to adding a map, include a description of your business and your location.

It is crucial to have unique content on city pages for local SEO. Unless your city page is unique, it will not rank well. Many other websites have city pages with the same information. Google might consider such pages to be “doorway pages” and not offer much value to the user. Therefore, you must be unique and create unique content for each city page.

Another way to boost your city pages for local SEO is by including testimonials from local customers. This will give your page unique content and will attract local customers. You can also include pictures of past customers or before and after pictures of the business’ services. These images will boost the SERPs and improve conversion rates.

It is important to optimize city pages for mobile and tablet users. This is because most city page visitors use mobile or tablet devices, and some of them may be on the move. Moreover, it is essential to know your target audience. Make sure you customize your content to their preferences.

Avoid keyword stuffing

For local SEO, city pages are a great way to get noticed. Google gives preference to pages that are relevant to the locality and offer local solutions. These pages will help boost organic website traffic, improve organic keywords, and increase the likelihood that people will find you through local searches.

When creating city pages, make sure to include a Google map and place the city’s name in the title tag and meta-description. It’s important to remember to not stuff your content with too many keywords. Google doesn’t like this kind of stuffing, so try to keep it as simple as possible. If you have more than one city, make sure to use separate pages for each location.

If your city is located near several nearby cities, create city pages that are targeted to those cities. This way, your business will be more relevant to nearby customers. This strategy will allow you to generate more sales and leads in several cities. The next step is to optimize your business’s city pages for these cities.

In order to optimize city pages for local SEO, you need to create unique content for each location. You can do this by using several related keywords in the title and meta description. For example, a roofing company in Queens, NY optimized their homepage for “roof contractors queens” and “roof repairs queens.” This strategy helped the company outrank several high-performing local listing sites.

In addition to making sure your website is optimized for city searches, you should be consistent and relevant with your general business information. Google frequently updates its guidelines, and you may need to make changes to your information. One of the three major factors in local SEO is how close a person is to your business.

Local pages should be linked to other pages on your website. Not only is this important for crawling and indexing, but it also passes link equity from high-ranking pages to your local pages.

Show your style and creativity on the Internet. Social media networks showcase your creativity and personality by allowing you to communicate with others using photos, text and videos. Blogs and social media networks connect people on the Internet in ways never before experienced. These four social media networks let you showcase your personality in different ways.

1. Tumblr, a micro-blogging social media network, gives user a way to showcase their creative and comedic talents. A Tumblr blog consists of text, photos and videos surrounding a given topic or niche. Tumblr appeals to the young crowd and often features pop culture references, comedy blogs and video blogs (vlogs.). Not just for blogging, Tumblr users like, follow and comment on blogs that appeal to them. Tumblr now integrates with Facebook to let users broadcast their Tumblr activity to their entire network.
2. Pinterestis a social bookmarking website for pinning up interesting things on the Internet. Popular with women and the DIY crowd, Pinterest founders created a virtual pin board for sharing content. Pinterest users can also pin their own creations and blog posts to Pinterest to share with their network. Pinterest integrates with Facebook and Twitter to share your content with your entire network. Users like and re-pin content to share it with their network. Pinterest drives more traffic than LinkedIn, Google+, Reddit and YouTube combined. It is now the third most popular social media network behind Facebook and Twitter.
3. Bo.ltis the newest social media network on the block. Similar to Pinterest, Bo.lt lets you bolt up interesting links to your website. Bo.lt deviates from Pinterest in one significant aspect. Bo.lt saves entire web pages to their servers instead of just generating a link to their website. Once you create that web copy, you get to modify the text and images on the web page. Showcase your personality by remaking the news pages to be funny or entertaining.
4. Chime.Inis another social media network very similar to Facebook. You connect with other people of like interests and share content you find on the Internet. You update your status to reflect your current opinion or thoughts. You upload photos and videos to showcase your creative talents.

The Internet brings people across the world together to collaborate and share content. These sites provide you with the unique opportunity to share your creations, showcase your talent, gain clients and make new friends.

If you’re in the market for digital marketing services in London, there are plenty of reliable options to choose from. Some of the more well-known firms include Careful Feet, Minty Digital, Bird Marketing Limited and YouYaa; all highly recommended by other customers due to their high-quality offerings.

YouYaa
YouYaa is a premier digital marketing agency based in London that offers an array of services. Their offerings range from social media marketing and search engine optimization (SEO), to mobile & app marketing and website design – not to mention public relations and branding work. As an open agency, YouYaa provides full transparency into all data.

Zeux, a modern Fintech business located in London’s Mayfair district, provides blockchain-based software and services to give UK consumers access to various personal finance options. When they needed a new digital marketing solution within 48 hours, They turned to YouYaa who installed an analytics system, set up new advertising channels, and advised on ways to boost the website’s conversion rate. They also created image ads, video ads, and animated ads for increased website visibility.

COAL is a London-based digital marketing agency that can assist businesses in growing. They offer SEO, PPC and content marketing solutions for both large and small companies alike; with particular expertise in working with global and local enterprises. Their primary goal is always to increase a company’s sales.

Careful Feet
Are you looking to increase brand awareness and generate sales online? A digital marketing agency like Careful Feet is the answer. This award-winning firm specializes in working with startups and small businesses alike, offering advanced marketing plans, a free platform, and management of social media accounts.

Careful Feet provides measurable results and strategically executed campaigns to maximize ROI. Their work is transparent and meticulous, leading to an increase in website visits by 500% or more for their clients. Their marketing approach is fresh and focused, and their outcomes speak for themselves – if you’re in London looking for digital marketing services, Careful Feet is a great option!

Minty Digital
Minty Digital, a London-based digital marketing agency, provides SEO, content marketing and paid media solutions. Their services include optimizing sites for search engines and building online communities. Furthermore, they offer insight into audience habits as well as managing PPC campaigns and digital PR. Their clients include The Goodness Project, ATS Euromaster, Yieldify and more.

Seedhub is an impressive digital marketing agency based in London with offices both in the UK and US. Their team has extensive expertise in SEO, social media management, mobile app creation and more; established since 2004, Seedhub boasts more than 120 clients who help small to medium businesses thrive online.

Bird Marketing Limited
Are you in London searching for a digital marketing agency that understands SEO? Look no further than Bird Marketing Limited. With expertise in Organic SEO, Paid Search, Web Design & Development and over five years in business, this firm has perfected techniques and strategies that have enabled businesses to achieve online success.

Bird Marketing Limited, based in London, is an international digital marketing agency that offers tailored solutions to help companies reach their full online potential. Their team of marketing strategists and performance marketers deliver comprehensive digital solutions that deliver results. From web design and content writing to website hosting and beyond, this company provides high-quality digital marketing services to businesses around the world.

Bird Marketing Limited is a digital agency with eight employees that specializes in SEO, web design and PPC advertising. They use green servers and have won awards for their work. The agency has worked with companies like Huawei to determine their digital marketing strategy and create an extensive plan.

Adeo Group
ADEO Group London is a top digital marketing agency in the UK, offering comprehensive internet marketing solutions. Their offerings span from social media management and local SEO to conversion optimization and mobile app development. Furthermore, they offer award-winning web design and development. ADEO Group London possesses expertise in creating high-end e-commerce business websites as well.

Adeo Group’s expert digital marketing services are tailored to businesses offering consumer goods or services. Their focus is on providing the right solution and meticulous attention to detail. If your company requires social media marketing or pay-per-click solutions, Adeo Group has you covered. Furthermore, they specialize in ecommerce development and marketing strategies.

ADEO Group’s web design and development services offer a tailored platform that is SEO-friendly and creates an appealing online image. They have earned a reputation for managing successful digital projects that boost client sales online. Whether you need an award-winning website or mobile application, their team in London will craft the ideal solution to suit your business requirements.

Moburst
Moburst is a full-service mobile marketing agency that serves clients of all sizes and types. In one recent case study, they collaborated with Samsung to help boost revenue from the Galaxy App Store through microsegmentation of target audiences and personalized ads that increased downloads and income. Furthermore, the team worked alongside established video production company Casual Films on creating an ad campaign tailored towards reaching the right viewers.

Moburst provides creative and data-driven tactics to help brands achieve sustainable growth. Brand sustainability is essential for long-term success, and the agency has the know-how and experience to craft growth strategies that are both cost effective and successful. With millions of brands competing for online consumers’ attention, data-driven marketing is essential to seize opportunities and expand businesses.

Moburst boasts an in-house team of creative experts that create innovative solutions and connect brands with highly targeted audiences, ultimately leading to loyal customers. With offices located across Tel-Aviv, San Francisco, and New York City, they serve clients worldwide.

Moburst vs Breakline
Moburst is an established mobile marketing agency with experience working with brands of all sizes. Recently, they partnered with Samsung to increase revenue on the Galaxy App Store by building a mobile app tailored to demographic data – this process known as micro segmenting – leading to increases in downloads, revenue and Facebook followers by over 70%. Furthermore, Casual Films, an established video production studio located here with extensive London experience, joined this venture.

Moburst has earned a reputation for pinpointing the right audience at precisely the right time. With six years of experience, they’ve developed innovative solutions to help companies maximize their return on paid media investments. Their global network includes offices in New York City, Tel Aviv, and San Francisco; in 2018, they won Bronze Award recognition for their work with Samsung. Their adaptive business model and mobile marketing expertise set them apart from their competitors.

Moburst is a full-service marketing agency specializing in mobile marketing and app optimization. Established in 2013, they provide an array of services to startups as well as established businesses, including product refinement, user experience design (UI/UX), and social media management.

Facebook is one of the most used social media platforms of recent times, and it is no more a secret that it has emerged as one of the most effective places to cast advertisements over time. 

 

While most advertisers are well aware of the popular ad stations Facebook offers, Messenger is one of those yet to be explored ad stations. But the knowledgeable Social Media Outsourcing Companies are well aware of the platform’s potential. 

 

Statistics reveal that Facebook Messenger currently facilitates 1.3 billion people who leverage the platform for multiple purposes, recording a pathbreaking exchange of 20 billion messages every month! 

 

This shows how powerful Messenger is. Thus to make sure your firm doesn’t lag behind and emerges as a rising brand, here are a few valuable tips for you to leverage chatbots for Facebook Messenger marketing. Have a look!

 

• Initiate a Dialogue with Click-to-Messenger Ads

 

Like any other sponsored ad, Click-to-Messenger ads also occur in users’ feeds. Rather than carrying a link that would direct to your website’s landing page, these ads carry a “send message” button that guides them to a chat page with the business. This helps them have a more leisure experience as the hassle of searching and calling is dropped off. 

 

These ads are available in numerous formats, ranging from pops in video content to simple images one would witness while scrolling. Besides, you even have an option to set a generic greeting message that would pop up the moment your clients click on your ad and arrive in Messenger conversation.

 

Since customer service is the key to credibility and brand creation, this minute detailing can do wonders. 

 

• Take Edge of Sponsored Messages

 

If you are more keen to craft a personal relationship with your clients, make sure you leverage sponsored messages. Such messages are most effective when you send them to someone who has already expressed their interest in your brand or is aware of your offerings and keen to know more. 

 

Besides, this sort of advertisement is more effective when you are trying to tell people about special offers or promote an occasional sale. Setting up your targeting audiences and declustering the ads accordingly can help you leverage the ultimate benefits of sponsored messages. 

 

• Leverage Messenger Analytics and Data 

 

An ideal way to decode the benefits of Messenger ads is to utilize the insights proffered by the platform. Gathering all relevant information of how a visitor interacts with your page, when they visit it for the first time or subsequent can help you strategize things accordingly. These insights can fetch you details like the time a visitor spends on your site to their basic information, including their gender and age group. 

 

By combining such data with Messenger’s person-to-person environment, you can make the most out of it while gaining credibility and maintaining your client’s privacy. 

 

However, leveraging such tools mandates having professional skills or at least the knowledge to utilize the platform to its best. Since not every one of us is a tech genius, it is always good to seek professional help for ensuring optimum usage of resources. 

A Social Media Agency in the UK has experts on board who are qualified and trained to help you get the work done efficiently and effectively!

I know we all are always trying to generate more quality backlinks to our website or a blog to get attention of search engines like Google so it will give more credit to your website and increase its authority over others in search result for a search query.

But we are neglecting to structure our website by building internal links which is important for our users and search engines like Google.

So I am writing this blog post for you to understand what is internal linking, why it is important and how to do it.

What is Internal Linking?

An Internal links are the links which connect one page of your website to another page of your website.

In an internal link source page and targeted page are of same domain or same website.

Internal links are essential for a website or a blog with more than one page. Crawler will go through internal links to find more content and index the updated or new content.

Internal links can be in anchor text, related searches tab, footer of the page, images, navigational links, content links. With internal linking we create a hierarchy to reflect which pages are important than other.

Every website has its own design and architecture which ensure easy access to information to users and crawler.

Ideally important pages should be linked directly through home page so users can get on that pages with minimum number of clicks. If it takes 10 clicks to reach certain content, it means that content is not really important.

The most important thing about internal linking is easy accessibility to all content.

Internal Linking is one of the important on page seo factors.

Now that we know what is internal linking..

Importance of internal linking:

Internal Linking helps to:

1. Ensure accessibility to all pages and documents for users and crawlers:

Because of interlinking users and crawler get access to all the content present on your site. Crawler crawls faster through interlinks on site doing indexation of updated or new content.

Due to this process your website ranks higher on search results.

As internal linking is good for crawler it is also best for your users. It provides value to user experience on your site.

A user reading one article on your website may be interested to read more articles so having good internal linking structure may help user to stay for more time on your website.

Indirectly due to internal linking user may turn up doing some CTA like email sign up or may buy a product.

As SEO is now all about user experience optimization.

2. It prioritize content:

Google decide page priority on the basis of quality and number of internal links pointing towards it.

Depending on your website you need to understand what is important from a business perspective.

For example if you have a digital marketing agency which provides digital marketing solution or services to clients, Service page will contain generic keywords and high search volume, sub services will have specific or long tail keywords which has low search volume than services page keywords.

From hierarchy and relevancy or priority perspective you should link mostly services page from homepage. If necessary you can also link sub service pages from homepage to indicate to Google that they are highly significant in the information architecture.

3. It helps to cluster content and distribute internal link juice:

Link Juice also known as Link Equity is search engine ranking factor based on idea that certain link passes value and authority from one page to another. Internal links pass link juice from one page to another.

To create a precise distribution of all available link juice to all important pages of a website one should use cluster pattern of internal linking.

From previous example of digital marketing services, to make Google understand cluster linking pattern, do linking from homepage to services and from services to sub-services.

Do not unnecessarily link services to other main services and sub-services cross content wise.

How to do internal linking:

Internal linking in HTML:

HTML links are hyperlinks.

An internal link is a simple string of HTML that links one website page to another.

Example:  <a href=”https://techquisys.com/”>Visit our Digital marketing blog</a>

The href attribute specifies the website address (https://techquisys.com/) of the link.

The link text is the visible part (Visit our Digital marketing blog).

Clicking on the link text will send you to the specified address.

Anchor text:

While doing internal linking using anchor text make sure you use keyword phrases which describe what the page is about.

For example if wanted to link to article about Digital Marketing and Importance of SEO, then I will write

• What is the Importance of SEO in Digital Marketing.

In this example I am associating subject of the link with the phrase.

Do not create internal competition by using same anchor text linking to five different pages as it will be hard for Goggle crawler to differentiate which of them is actually the one url on your domain that’s supposed to rank for the given keyword.

Nofollow Links:

Do not use nofollow links for internal linking as it’s not a good sign. Nofollow links mean link equity or link juice of the source page will not be passed to targeted page.

Old Articles:

Use old articles to link to new articles. You can also update old articles with new and updated information.

So you can also use new article to generate interlink to old content , by doing this you can get both the content indexed and ranked.

Conclusion:

Interlinking is good for SEO.

Doing Technical SEO is more complicated and implementing it needs work and patience to get results.

Doing internal linking is easy and it provides good user experience. It also makes crawler work easy and fast if done properly.

Start implementing on your site and see your website traffic increasing.

Start with simple step like anchor text and see your website rank improving. Share your experience about the article and changes you see in your user behavior and website ranking.

The activities done off your website to increase search engine ranking is called OFF Page SEO.

Off page activities are done to show Google and other search engines the authority and relevancy of your website.

Why OFF Page SEO is important?

Today also Google uses its page rank algorithm. Backlinks and other off-site factors are still considered by Google’s algorithm to check relevancy and authority of your website to rank on search engine.

As now you have understood what is off page seo and why it is important we will see..

Off Page SEO Checklist:

• Backlinks
• Social Media Activities
• Image Sharing
• Guest Blogging
• Blog Commenting
• Article Submission
• Q&A Forum
• Video Submission
• PPT Submission
• Google My Business (GMB)
• Email Outreach

So let’s see one by one all the above activities:

1. Backlinks:

Backlinks are the links generated from another website directed towards your website.

For example there are two website, website A and website B. Now there is one hyperlink or clickable link on website A, after clicking on that link it gets redirected to website B. This means website B is getting backlink from website A.

There are two types of backlinks Do follow and No follow Backlinks. Let’s see the difference between a do follow link and no follow link.

Do follow backlink: Do follow are the links which passes its domain authority to other website when crawler crawl through the link.

It means when search engine crawler reaches your website through the link present on another website it passes all the link juice or in other words domain authority it carries to your website as it is a do follow link.

No follow backlink: No follow links are the links which do not passes its domain authority or link juice to other website when crawler crawl through the link.

It means your website do not get any link juice or domain authority from another website which is linking towards your website.

Most of the backlinks your website receives are no follow backlinks. Even if you don’t get any link juice it does not make much a difference as no follow link is still a backlink which matters the most for search engines.

For search engines like Google having backlink from relevant website as of yours is more important. Even having 2 or 3 backlinks from relevant website boost your search rankings.

Backlinks relevancy is important than quantity of backlinks to your website.

2. Social Media Activities:

Optimize your social media accounts like Facebook, Instagram, Twitter, Linkedin with your website link.

Add your link directly or in anchor text in your social media profile.

Create a separate page of your website on social media.

You can post about your articles on the pages. Create an informational posts, infographics posts with a link to your website to generate traffic from social media.

3. Image Sharing:

Website like Pinterest, Behance are the image sharing website where you can upload your creative or blog image or even infographics and get traffic to your website.

4. Guest Blogging :

You can contribute a blog post on other websites with a similar niche and get a backlink from that website to your website. This process is called guest posting.

Guest blogging is a good way to get a do follow link from high domain authority website which will impact your ranking on search engines.

To do guest blogging you need to follow the guidelines given on the website. Every website has their own set of guidelines for guest post.

You may contact site admin through mail and get your blog published.

One important thing about guest blogging is that you cannot publish same post on your website.

5. Blog Commenting:

You can comment on others blog who are from the same niche as yours. Write good lengthy comment like what did you like about that article, how informative did you found it.

Add your website link in anchor text format in your name.

6. Article Submission:

You can submit an article on website like Medium.com, Linkedin to gain website traffic.

At the end of the article you can add your website link.

You can submit same blog post which is on your website, Google does not consider this as duplicate content.

7. Q&A Forum:

Website like Quora or Reddit are Q&A forum websites where you can post a question and answer other question.

As off page activity you can answer the questions which are related to your blog niche.

Put your website link directly or in anchor text format in the answer to generate traffic.

8. Video Submission:

Website like YouTube, Vimeo are the sites where you can upload videos. Make videos about your website niche and upload on YouTube.

You can put your website link in the description box on YouTube and generate traffic. YouTube is the largest video search engine.

9. PPT Submission:

Post your PPT on website like Slideshare which is owned by LinkedIn. Put up a short presentation about your article and put website link on it.

10. Google My Business (GMB):

Create your business listing on Google My Business platform. When you create GMB listing you get visible in local searches which give your business wider audience reach.

With good review and rating on your profile chances of getting business increases.

Put your website link on profile to get traffic.

11. Email Outreach:

Reach out to your email subscriber with new and updated content with emails. Create good email with images, text and subject line for your subscriber.

Off Page SEO tools:

There are tools like Hubsopt which you can use to schedule social media post on different channels at different timing.

You can use tools like Canva to create images for social media posts as well as for image sharing websites.

Email service provider like Mailchimp, benchmark can be used to send bulk emails.

Tools like Ahrefs, Semrush can be used to track backlinks of competitor and can also be used to identify broken links.

Conclusion:

So these are the off page seo strategies you can do to generate website traffic, to gain authority from search engines and increase search engine rankings.

Mentioned tools will make easier for you to do off page seo. Please do comment and tell which seo topics you will like to learn about.