Facebook is one of the most used social media platforms of recent times, and it is no more a secret that it has emerged as one of the most effective places to cast advertisements over time.
While most advertisers are well aware of the popular ad stations Facebook offers, Messenger is one of those yet to be explored ad stations. But the knowledgeable Social Media Outsourcing Companies are well aware of the platform’s potential.
Statistics reveal that Facebook Messenger currently facilitates 1.3 billion people who leverage the platform for multiple purposes, recording a pathbreaking exchange of 20 billion messages every month!
This shows how powerful Messenger is. Thus to make sure your firm doesn’t lag behind and emerges as a rising brand, here are a few valuable tips for you to leverage chatbots for Facebook Messenger marketing. Have a look!
- Initiate a Dialogue with Click-to-Messenger Ads
Like any other sponsored ad, Click-to-Messenger ads also occur in users’ feeds. Rather than carrying a link that would direct to your website’s landing page, these ads carry a “send message” button that guides them to a chat page with the business. This helps them have a more leisure experience as the hassle of searching and calling is dropped off.
These ads are available in numerous formats, ranging from pops in video content to simple images one would witness while scrolling. Besides, you even have an option to set a generic greeting message that would pop up the moment your clients click on your ad and arrive in Messenger conversation.
Since customer service is the key to credibility and brand creation, this minute detailing can do wonders.
- Take Edge of Sponsored Messages
If you are more keen to craft a personal relationship with your clients, make sure you leverage sponsored messages. Such messages are most effective when you send them to someone who has already expressed their interest in your brand or is aware of your offerings and keen to know more.
Besides, this sort of advertisement is more effective when you are trying to tell people about special offers or promote an occasional sale. Setting up your targeting audiences and declustering the ads accordingly can help you leverage the ultimate benefits of sponsored messages.
- Leverage Messenger Analytics and Data
An ideal way to decode the benefits of Messenger ads is to utilize the insights proffered by the platform. Gathering all relevant information of how a visitor interacts with your page, when they visit it for the first time or subsequent can help you strategize things accordingly. These insights can fetch you details like the time a visitor spends on your site to their basic information, including their gender and age group.
By combining such data with Messenger’s person-to-person environment, you can make the most out of it while gaining credibility and maintaining your client’s privacy.
However, leveraging such tools mandates having professional skills or at least the knowledge to utilize the platform to its best. Since not every one of us is a tech genius, it is always good to seek professional help for ensuring optimum usage of resources.
A Social Media Agency in the UK has experts on board who are qualified and trained to help you get the work done efficiently and effectively!
I know we all are always trying to generate more quality backlinks to our website or a blog to get attention of search engines like Google so it will give more credit to your website and increase its authority over others in search result for a search query.
But we are neglecting to structure our website by building internal links which is important for our users and search engines like Google.
So I am writing this blog post for you to understand what is internal linking, why it is important and how to do it.
What is Internal Linking?
An Internal links are the links which connect one page of your website to another page of your website.
In an internal link source page and targeted page are of same domain or same website.
Internal links are essential for a website or a blog with more than one page. Crawler will go through internal links to find more content and index the updated or new content.
Internal links can be in anchor text, related searches tab, footer of the page, images, navigational links, content links. With internal linking we create a hierarchy to reflect which pages are important than other.
Every website has its own design and architecture which ensure easy access to information to users and crawler.
Ideally important pages should be linked directly through home page so users can get on that pages with minimum number of clicks. If it takes 10 clicks to reach certain content, it means that content is not really important.
The most important thing about internal linking is easy accessibility to all content.
Internal Linking is one of the important on page seo factors.
Now that we know what is internal linking..
Importance of internal linking:
Internal Linking helps to:
1. Ensure accessibility to all pages and documents for users and crawlers:
Because of interlinking users and crawler get access to all the content present on your site. Crawler crawls faster through interlinks on site doing indexation of updated or new content.
Due to this process your website ranks higher on search results.
As internal linking is good for crawler it is also best for your users. It provides value to user experience on your site.
A user reading one article on your website may be interested to read more articles so having good internal linking structure may help user to stay for more time on your website.
Indirectly due to internal linking user may turn up doing some CTA like email sign up or may buy a product.
As SEO is now all about user experience optimization.
2. It prioritize content:
Google decide page priority on the basis of quality and number of internal links pointing towards it.
Depending on your website you need to understand what is important from a business perspective.
For example if you have a digital marketing agency which provides digital marketing solution or services to clients, Service page will contain generic keywords and high search volume, sub services will have specific or long tail keywords which has low search volume than services page keywords.
From hierarchy and relevancy or priority perspective you should link mostly services page from homepage. If necessary you can also link sub service pages from homepage to indicate to Google that they are highly significant in the information architecture.
3. It helps to cluster content and distribute internal link juice:
Link Juice also known as Link Equity is search engine ranking factor based on idea that certain link passes value and authority from one page to another. Internal links pass link juice from one page to another.
To create a precise distribution of all available link juice to all important pages of a website one should use cluster pattern of internal linking.
From previous example of digital marketing services, to make Google understand cluster linking pattern, do linking from homepage to services and from services to sub-services.
Do not unnecessarily link services to other main services and sub-services cross content wise.
How to do internal linking:
Internal linking in HTML:
HTML links are hyperlinks.
An internal link is a simple string of HTML that links one website page to another.
Example: <a href=”https://techquisys.com/”>Visit our Digital marketing blog</a>
The href attribute specifies the website address (https://techquisys.com/) of the link.
The link text is the visible part (Visit our Digital marketing blog).
Clicking on the link text will send you to the specified address.
While doing internal linking using anchor text make sure you use keyword phrases which describe what the page is about.
For example if wanted to link to article about Digital Marketing and Importance of SEO, then I will write
- What is the Importance of SEO in Digital Marketing.
In this example I am associating subject of the link with the phrase.
Do not create internal competition by using same anchor text linking to five different pages as it will be hard for Goggle crawler to differentiate which of them is actually the one url on your domain that’s supposed to rank for the given keyword.
Do not use nofollow links for internal linking as it’s not a good sign. Nofollow links mean link equity or link juice of the source page will not be passed to targeted page.
Use old articles to link to new articles. You can also update old articles with new and updated information.
So you can also use new article to generate interlink to old content , by doing this you can get both the content indexed and ranked.
Interlinking is good for SEO.
Doing Technical SEO is more complicated and implementing it needs work and patience to get results.
Doing internal linking is easy and it provides good user experience. It also makes crawler work easy and fast if done properly.
Start implementing on your site and see your website traffic increasing.
Start with simple step like anchor text and see your website rank improving. Share your experience about the article and changes you see in your user behavior and website ranking.
The activities done off your website to increase search engine ranking is called OFF Page SEO.
Off page activities are done to show Google and other search engines the authority and relevancy of your website.
Why OFF Page SEO is important?
Today also Google uses its page rank algorithm. Backlinks and other off-site factors are still considered by Google’s algorithm to check relevancy and authority of your website to rank on search engine.
As now you have understood what is off page seo and why it is important we will see..
Off Page SEO Checklist:
- Social Media Activities
- Image Sharing
- Guest Blogging
- Blog Commenting
- Article Submission
- Q&A Forum
- Video Submission
- PPT Submission
- Google My Business (GMB)
- Email Outreach
So let’s see one by one all the above activities:
Backlinks are the links generated from another website directed towards your website.
For example there are two website, website A and website B. Now there is one hyperlink or clickable link on website A, after clicking on that link it gets redirected to website B. This means website B is getting backlink from website A.
There are two types of backlinks Do follow and No follow Backlinks. Let’s see the difference between a do follow link and no follow link.
Do follow backlink: Do follow are the links which passes its domain authority to other website when crawler crawl through the link.
It means when search engine crawler reaches your website through the link present on another website it passes all the link juice or in other words domain authority it carries to your website as it is a do follow link.
No follow backlink: No follow links are the links which do not passes its domain authority or link juice to other website when crawler crawl through the link.
It means your website do not get any link juice or domain authority from another website which is linking towards your website.
Most of the backlinks your website receives are no follow backlinks. Even if you don’t get any link juice it does not make much a difference as no follow link is still a backlink which matters the most for search engines.
For search engines like Google having backlink from relevant website as of yours is more important. Even having 2 or 3 backlinks from relevant website boost your search rankings.
Backlinks relevancy is important than quantity of backlinks to your website.
2. Social Media Activities:
Optimize your social media accounts like Facebook, Instagram, Twitter, Linkedin with your website link.
Add your link directly or in anchor text in your social media profile.
Create a separate page of your website on social media.
You can post about your articles on the pages. Create an informational posts, infographics posts with a link to your website to generate traffic from social media.
3. Image Sharing:
Website like Pinterest, Behance are the image sharing website where you can upload your creative or blog image or even infographics and get traffic to your website.
4. Guest Blogging :
You can contribute a blog post on other websites with a similar niche and get a backlink from that website to your website. This process is called guest posting.
Guest blogging is a good way to get a do follow link from high domain authority website which will impact your ranking on search engines.
To do guest blogging you need to follow the guidelines given on the website. Every website has their own set of guidelines for guest post.
You may contact site admin through mail and get your blog published.
One important thing about guest blogging is that you cannot publish same post on your website.
5. Blog Commenting:
You can comment on others blog who are from the same niche as yours. Write good lengthy comment like what did you like about that article, how informative did you found it.
Add your website link in anchor text format in your name.
6. Article Submission:
You can submit an article on website like Medium.com, Linkedin to gain website traffic.
At the end of the article you can add your website link.
You can submit same blog post which is on your website, Google does not consider this as duplicate content.
7. Q&A Forum:
Website like Quora or Reddit are Q&A forum websites where you can post a question and answer other question.
As off page activity you can answer the questions which are related to your blog niche.
Put your website link directly or in anchor text format in the answer to generate traffic.
8. Video Submission:
Website like YouTube, Vimeo are the sites where you can upload videos. Make videos about your website niche and upload on YouTube.
You can put your website link in the description box on YouTube and generate traffic. YouTube is the largest video search engine.
9. PPT Submission:
Post your PPT on website like Slideshare which is owned by LinkedIn. Put up a short presentation about your article and put website link on it.
10. Google My Business (GMB):
Create your business listing on Google My Business platform. When you create GMB listing you get visible in local searches which give your business wider audience reach.
With good review and rating on your profile chances of getting business increases.
Put your website link on profile to get traffic.
11. Email Outreach:
Reach out to your email subscriber with new and updated content with emails. Create good email with images, text and subject line for your subscriber.
Off Page SEO tools:
There are tools like Hubsopt which you can use to schedule social media post on different channels at different timing.
You can use tools like Canva to create images for social media posts as well as for image sharing websites.
Email service provider like Mailchimp, benchmark can be used to send bulk emails.
Tools like Ahrefs, Semrush can be used to track backlinks of competitor and can also be used to identify broken links.
So these are the off page seo strategies you can do to generate website traffic, to gain authority from search engines and increase search engine rankings.
Mentioned tools will make easier for you to do off page seo. Please do comment and tell which seo topics you will like to learn about.
Before jumping to SEO we will first know something about digital marketing.
Digital Marketing is a marketing channel use to promote your products or services on internet through search engine, social media, email and digital ads.
SEO is one of the important vertical in digital marketing to rank your website on search engine.
So to promote your product or services on search engines like Google, Yahoo and Bing it is important to understand SEO.
In this article I am going to write about what is seo, why it is important and how to do it.
What is SEO?
SEO stands for Search Engine Optimization. SEO means optimizing your website according search engine rules or algorithms to rank on the top of the search results.
Now days it is more important to optimize the website for user experience than just for search engines as search engine like Google prefer to rank website which satisfy user query with relevant content.
As now you must have understood meaning of SEO we will see..
Why Search Engine Optimization is Important?
Today everyone is using search engine for different purpose like user search for information, for products and services, for music and videos, for shopping websites. Due to increase in usage of internet use of different search engines is increased.
Various type of search engines are video search engines like YouTube, image search engine, local search engine like yelp, etc.
With introduction of Amazon echo, Alexa voice searches are increasing rapidly. While optimizing your website for desktop and mobile users it is also important to optimize for voice searches.
In present times you need to rank your website at top on search engines like Google, Yahoo, Bing to bring your users to your products or services. To do that Search Engine Optimization (SEO) plays vital role.
By implementing good SEO practice quality traffic is generated on your website through organic search engine results.
Search Engines uses algorithms to provide users with best results for their search queries. So to make your website or a blog work according to algorithms search engine optimization is important.
How to do search engine optimization:
To rank any website search engines use bots or crawler to crawl the web. After crawling the web it index the new and updated content.
To get your website crawled and indexed SEO process is divided into two parts ON Page SEO and OFF Page SEO.
There are different factors and methods involved to do on page and off page seo.
On Page SEO:
It is the process of optimizing HTML part of the website. In short on page seo are changes done within the website.
- On Page SEO Factors:
- URL Structure
- Meta Title
- Meta Description
- Heading Tags (H1- H10)
- Image Alt Tags
- Internal Linking
- Page Speed
- Canonical Tag
- Site Map
- Robots.txt file
Of above mentioned factors Keyword research is most important factor of on page seo. Keyword research needs to be done accurately with respect to the topic of the article.
It is not necessary to have technical knowledge to do on page seo. If you have a WordPress website there are many plugins like yoast seo, all in one seo, rank math and many more. This plugins make very easy to do on page seo.
And even if you have HTML site you can hire in house developer or you can outsource your work or hire a freelancer which can do it in very affordable price.
OFF Page SEO:
Factors that are off your website like generating backlinks, posts on social media is called OFF Page SEO
- Off Page SEO factors:
- Social Media Promotions
- Guest Blogging
- Image Sharing
- Article Submission
- Q&A Forum
- Video Submission
- PPT Submission
- Google My Business (GMB)
Doing off page activities is very important to generate backlinks, to gain authority from search engines.
It is not about quantity of backlinks it is quality of backlinks you generate. Even having 1 or 2 backlinks from high domain authority (DA) website will increase your authority.
By combining on page and off page seo efforts you can rank your website at top of search engine with high authority.
Detailed blog about on page and off page will be covered separately as seo is very lengthy topic it will be overwhelming for you to grasp all of it in one blog.
Future of SEO:
SEO is a never ending field of digital marketing. It has more scope than ever as Google changes its algorithms more than once in a year and also roll out new one.
Every start-ups or new business need SEO for their website to rank on top of the search engine as it is free and reliable source. It brings free organic traffic which converts into customer.
There is chance for you get a good job as a SEO professional if you learn this skill. If you search for jobs in digital marketing there are more jobs in SEO than any other medium.
You can also do blogging on your favourite niche and earn by doing affiliate marketing. If you have little experience in SEO you can also get freelancing projects.
You should add skills like google analytics and search console with seo which increase your chances to get job and freelancing projects.
By following all On page and Off page factors correctly your website will rank on top of SERP’s (Search Engine Result Page).
SEO is a complex thing to implement but can be mastered with consistent practice and patience. You should keep up with the pace of this constantly evolving field by reading blogs and practicing.
As mentioned above you should optimize your website for mobile and voice searches.
Use of other search verticals like videos, image, news, apps should also be done to rank your website.
SEO is a long term process it does not provide quick results all the time but result achieved are free, long lasting and loyal customer base is generated with build.
Please leave your valuable comments and tell if you want any seo topic to be covered.