Facebook is one of the most used social media platforms of recent times, and it is no more a secret that it has emerged as one of the most effective places to cast advertisements over time.
While most advertisers are well aware of the popular ad stations Facebook offers, Messenger is one of those yet to be explored ad stations. But the knowledgeable Social Media Outsourcing Companies are well aware of the platform’s potential.
Statistics reveal that Facebook Messenger currently facilitates 1.3 billion people who leverage the platform for multiple purposes, recording a pathbreaking exchange of 20 billion messages every month!
This shows how powerful Messenger is. Thus to make sure your firm doesn’t lag behind and emerges as a rising brand, here are a few valuable tips for you to leverage chatbots for Facebook Messenger marketing. Have a look!
- Initiate a Dialogue with Click-to-Messenger Ads
Like any other sponsored ad, Click-to-Messenger ads also occur in users’ feeds. Rather than carrying a link that would direct to your website’s landing page, these ads carry a “send message” button that guides them to a chat page with the business. This helps them have a more leisure experience as the hassle of searching and calling is dropped off.
These ads are available in numerous formats, ranging from pops in video content to simple images one would witness while scrolling. Besides, you even have an option to set a generic greeting message that would pop up the moment your clients click on your ad and arrive in Messenger conversation.
Since customer service is the key to credibility and brand creation, this minute detailing can do wonders.
- Take Edge of Sponsored Messages
If you are more keen to craft a personal relationship with your clients, make sure you leverage sponsored messages. Such messages are most effective when you send them to someone who has already expressed their interest in your brand or is aware of your offerings and keen to know more.
Besides, this sort of advertisement is more effective when you are trying to tell people about special offers or promote an occasional sale. Setting up your targeting audiences and declustering the ads accordingly can help you leverage the ultimate benefits of sponsored messages.
- Leverage Messenger Analytics and Data
An ideal way to decode the benefits of Messenger ads is to utilize the insights proffered by the platform. Gathering all relevant information of how a visitor interacts with your page, when they visit it for the first time or subsequent can help you strategize things accordingly. These insights can fetch you details like the time a visitor spends on your site to their basic information, including their gender and age group.
By combining such data with Messenger’s person-to-person environment, you can make the most out of it while gaining credibility and maintaining your client’s privacy.
However, leveraging such tools mandates having professional skills or at least the knowledge to utilize the platform to its best. Since not every one of us is a tech genius, it is always good to seek professional help for ensuring optimum usage of resources.
A Social Media Agency in the UK has experts on board who are qualified and trained to help you get the work done efficiently and effectively!